Alberta Travel Video – Remember to Breathe Campaign
| by JP Danko | blurMEDIA Commercial Photography | Toronto Commercial Photographer |
Tourism Alberta’s Remember to Breathe Campaign is simply spectacular. The three minute headline video features music by Calgary based roots-rock musician Wil (Wil Mimnaugh) and it will literally take your breath away.
I first saw a 30 second spot from the Remember to Breathe campaign during a CFL football game on TSN last summer, and as a photographer I had to go to youtube right away. I think I watched it three or four times in a row – its that amazing.
The video features an assortment of wicked scenery clips – each one is one of those impossible shots photographers and film makers live for. Then there is an assortment of slow motion, timelapse, and just the right amount of emotion and storyline, all tied together with Wil’s perfectly matched track “Roam”.
I especially love the clips where time lapse clouds whisp across the sky in the background while people are in real time action in the foreground.
The Remember to Breathe Campaign promotes Alberta travel, camping and tourism and was produced by Calgary-based agency Karo and planned by Venture Communications. The whole thing was filmed on location in Alberta, specifically for the campaign.
I think its a very positive direction in the creative industry to see clients like Tourism Alberta looking to spectacular imagry to build their brand – along with a commitment to the budget required to produce this level of quality content.
Cheers,
| JP Danko | blurMEDIA Commercial Photography | Toronto Commercial Photographer |
