Internet Marketing Tips for Photographers
| by JP Danko | blurMEDIA Photography | Toronto Commercial Photographer |
It’s pretty obvious that internet marketing is critically important to a photography business.
But what do you think of when you think about internet marketing for photographers?
Your website? Your Facebook account? Other social media accounts?
The truth is that internet marketing has evolved into a complex aggregate sum of your entire online presence – in other words, your virtual personality.
A website is now only a small part of an overall photography business internet marketing strategy.
Internet Marketing for Photographers – Your Virtual Personality
In case you are wondering, I did not in fact write “Live Nude Girls: The Top 100 Strip Clubs In North America”.
It was written by someone who happens to have the exact same name as me, and Amazon has been making sure that it has been popping up in internet searches for my name since 1998.
You’d be surprised when meeting me for the first time how often new clients say something like:
“Ohhhh right, JP Danko, you’re the photographer that wrote that guide to the best strip clubs.”
The point is, your virtual personality is important - you might have a reputation to live up to that you didn’t even know about!
Three Internet Marketing Tips for Photographers
1. Stay Consistent
Use the same name, the same business name, the same avatar, the same logo, the same colors etc. across your entire web presence – from your studio website, to your social media accounts, all the way down to the name you sign when you leave a comment.
Consistency also applies to your photography.
2. Maintain Your Virtual Personality
This is not easy work and it is not necessarily something that you have full control over – but your online presence is still something that needs regular maintenance.
Do regular searches for your name and you studio name and if you find undesirable results – do what you can to have the offending content taken down.
3. Don’t Underestimate Web Karma
Always be conscious of what you post anywhere online.
Something that seems innocent, like an off color joke, an angry comment or the classic drunken selfie can come back to bite you years later.
Above all, just be nice. If you post and interact online as you would with someone face to face, then your virtual personality will reflect your actual personality.
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About The Author
JP Danko is a commercial advertising photographer based in Toronto, Canada. JP can change a lens mid-rappel, swap a memory card while treading water, or use a camel as a light stand.
JP’s photography is available for licensing at Stocksy United.