WordPress is a great platform for building a political campaign website.
WordPress is the most SEO (search engine optimization) friendly website platform on the internet, so a WordPress website usually ourranks your competitors in an organic Google search.
Once set up, WordPress websites are easy to maintain and update during the campaign in house by the campaign team, because you want to spend your time knocking on doors not maintaining a website!
And when done well, WordPress websites look great, keeping potential voters interested in your campaign and what you have to offer.
(For an example of a beautiful and effective WordPress political campaign website built by blurMEDIA – click here.)
However, when building a political campaign website with WordPress, there are a few key tips to keep in mind.
Tip 1: Use Lots Of Great Visuals
It doesn’t matter how amazing your candidate is or how interesting their message is if you present them on a boring website.
Politicians always want to explain their policies and platform – which often results in a website that is very text heavy.
To be frank – text is boring and most voters are not going to spend much time reading a ton of text.
Try to keep text to a minimum and always lead with a ton of great visuals.
A professional photographer is a tremendous asset to any campaign, but you can also source very reasonably priced high quality photography from a number of stock photography agencies.
Tip 2: Branding Is Key
Remember that selling a candidate is the same as selling a product – you need to keep your branding consistent.
When a potential voter lands on a political campaign website, they should immediately know who the candidate is and be able to associate every piece of campaign material they may have come across with the candidate.
Your signs, fliers, mail drops, business cards, t-shirts – everything should match the branding on your website.
Keep the colors, font style, logos and the general look and feel of your branding consistent throughout the website.
Tip 3: Be Deliberate With Keywording
The whole point of running a political campaign website is to get your candidates name and message in front of as many potential voters as possible.
WordPress websites perform very well in organic search engine results – but you can really supercharge your search engine rankings if you are deliberate with your keywords.
You should identify a set of 30 to 40 keywords and key phrases that voters are likely to search for over the course of the election and then weave those keywords and phrases into the text on your website on a regular and consistent basis.
There are a number of SEO optimization tools available in WordPress, such as the Yoast SEO Plugin that do a great job of helping you to write copy with effective keywording.
Hire A Professional WordPress Designer
A candidate’s web and social media presence is a critical part of any political campaign.
If you want to maximize the effectiveness of your candidate’s exposure online, it may be beneficial to hire a professional WordPress designer to set up your site for you (feel free to contact us for a quote).
The great thing about WordPress is that once a political campaign website is initially set up by a professional WordPress designer – it is very easy to maintain throughout the campaign in house by the campaign staff – but hiring a professional at the beginning ensures that the site is built well and is ready to go right off the bat.
Need Help? Just Ask!
The sample WordPress political campaign website examples used in this article are from a relatively simple and cost effective website built by blurMEDIA for a Public School Trustee candidate.
If you have any questions about the tips in this article, please leave a comment and we will try to help you out (or contact us for a quote if you want us to take care of it for you).
