How To Find Profitable Photography Clients

| by JP Danko | blurMEDIA Photography | Toronto Commercial Photographer |

For a photography business to be successful, it is important to work with as many high quality, profitable clients as possible.

That may seem a little obvious, but it is actually a lot harder than it sounds.

How To Evaluate Photography Clients for Profitability

One of the business gurus that I follow is a guy named Ramit Sethi.  One of the most valuable lessons that I have learned from Ramit is what he calls “The Pay Certainty Technique”.

Essentially “The Pay Certainty Technique” is two questions:

1.    Does my target client have the ability to pay.

2.    Does my target client have the willingness to pay.

In this week’s DIY Photography article, I’m going to apply Ramit’s “Pay Certainty Technique” to a few photography examples.

Example One:  Etsy Product Photography

Ability to pay? No.

Willingness to pay?  No.

Example Two:  Infrastructure Photography

Ability to pay? Yes.

Willingness to pay?  No.

Example Three:  Luxury Wedding Photography

Ability to pay? Yes.

Willingness to pay?  Yes.

For more details, click here for the full post at DIY Photography.

About The Author

JP Danko is a commercial advertising photographer based in Toronto, Canada.  JP can change a lens mid-rappel, swap a memory card while treading water, or use a camel as a light stand.

To see more of his work please visit his studio website blurMEDIAphotography, or follow him on Twitter, 500px, Google Plus or YouTube.

JP’s photography is available for licensing at Stocksy United.